The Show
What happens when you take a conservative city slicker, and drop him into an “extreme green” o ff-the-grid lifestyle? You get Urban Conversion! There is currently a global movement to create sustainable homestead–type lifestyles in urban areas, and in the world of “going-green”, Rodman Schley is eager to learn about what he can do to make positive sustainable changes in his own life.
Rodman is a fiscally conservative businessman, who is on a socially responsible quest to reduce his own current carbon footprint. From raising chickens and goats in the city, to making the switch to renewable energy resources, host Rodman learns how to make the ultimate conversion from his current urban business lifestyle, to an environmentally friendly lifestyle.
Experience the internal conflict and humor that ensues, as the worlds of the extreme green and conservative city slicker collide. Urban Conversion is about educating Rodman, and ultimately educating urbanites about making small changes that can significantly reduce their negative environmental impact.
Travel across the country with us as we seek out the extremes of going green!
Our Mission
The mission of Urban Conversion is to teach sustainability through inspirational solutions and environmentally–friendly alternatives. In order to achieve our mission, we deliver our program content in a humorous, yet educational, format. We believe that environmental change and sustainability cannot be attained through preaching to the viewers; rather we can have the highest impact by inspiring viewers through a highly educational, creative and entertaining platform.
The Global Movement
Urban Conversion is a movement that focuses on creating modern day green lifestyles in urban environments. Urban Conversion includes topics about how to reduce our carbon footprint, live o –the–grid, carbon neutral or carbon negative processes and how to create a self– sustaining lifesyle. With measurable goals and unique concepts, we provide educational solutions for urban dwellings and communities. Join us as we move through this journey to help our environment and move towards a self–sustaining, modern and earth-friendly lifestyle.
Rodman Schley is not your typical “tree hugger”. In fact, he is a fiscally conservative businessman who places a high value on social responsibility for both humanity and our planet.
As the creator and executive producer of Urban Conversion, Rodman travels the country putting himself in the most “extreme green” projects, to learn about how we can all make changes to save our planet. In the United States, there is an increasing movement towards living sustainable lifestyles in urban environments. More and more people are working hard to create sustainable lifestyles in order to reduce their carbon footprints, and be more environmentally friendly. Some of these lifestyles are quite extreme. From raising backyard chickens in the city, to using solar, converting Rodman from a city slicker businessman to an off-the-grid environmentally friendly citizen is ultimately the “Urban Conversion”.
No one is better suited for this role than Rodman. This is primarily because being the host of Urban Conversion is not a role. It is not scripted, it is his actual life. Rodman currently owns 13 successful businesses in the Denver metropolitan area, and has a fairly large carbon footprint. He is embarking on a quest to reduce that carbon footprint, and ultimately convert himself, and his businesses, to a more eco-friendly status. In doing so, the internal conflict between the fiscal conservative and the socially responsible citizen provide for many interesting and humorous situations.
Gina Schley is your typical “tree hugger.” She walks the walk and encourages Rodman to reflect on the consciousness of his decisions, in business and at home.
Gina’s enthusiasm and passion to live a more environmentally responsible life, along side Rodman’s skeptical perspective, was the catalyst behind the Urban Conversion. She accompanies Rodman on various projects across the country and together they work to sift through facts and fiction and determine how best to incorporate their findings into their daily life.